Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress. The three-part Instagram Reels production has been created by socially-led creative agency We Are Social and its in-house production division, We Are Social Studios.
It stars Great British Bake Off alumni Manon Lagrève, who will travel around the UK in the Audi Q8 e-tron visiting three food innovators – Mark Aisthorpe, Rachel Ama and Tait Miller. Through their stories of progress, the campaign invites audiences to discover innovative cooking through the lenses of design, sustainability and performance, which are topics that are central to the Audi brand.
With multiple organic and paid multi-format storytelling assets, the campaign aims to get audiences talking about progressive, tangible food innovators. Viewers can choose to continue the journey by clicking through to the Audi Update web page for deeper engagement and interviews with the cast.
The first Reel is now live, and further content will be released over the week.
Credits
- We Are Social Studios
- Producer: Keri Rothwell Douglas
- Director / DOP: Ben Hale (Amity Studio)
- Camera Operator: Connor Griffin (Amity Studio)
- Camera Assistant: Aiden Herron (Amity Studio)
- Sound Operator: Carla Geronimi
- Sound Operator: Martin Ellis
- Production Assistant: Isabelle Ramsden
- Stylist: Millie Simmons-Wright
- HMUA: Dominique Desveaux
- Runner: Daisy Brenner
- Editor & Colouring: Amity Studio
We Are Social:
- Executive Creative Director: Simon Richings
- Creative Director: Kenneth Moore
- Creatives: Gayatri Bhudia & Tom Kavanagh
- Group Account Director – Angus Flockhart
- Senior Account Director – Ben Clark
Source: We Are Social
Audi takes to the road for social campaign ‘Taste of Progress’ added by newsroom on
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