CP+B London has launched a new campaign for Turkish Airlines, starring football star Dider Drogba. Entitled “How Do You Make A Didier”, it condenses the busy life story of Didier Drogba into 60 seconds to showcase how travel has made him the man he is today. Drogba has travelled and lived everywhere from his native […]
Created by Santiago-based Prolam Y&R, these striking UNICEF ads show how cyberbullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyberbullying as the leading cause of depression and suicide among young children, and urges viewers not to […]
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new US partner. “Our new partnership with Mindshare in the US will help us advance our ‘consumer-first’ approach to growing our brands,” said Jackie Woodward, VP, global media and connections platforms at General Mills. “Their engagement, insights and […]
Heineken USA launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles Founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese […]
Haggen announced its plan to exit from the Pacific Southwest market and realign its operations around 37 core stores and one stand-alone pharmacy in the Pacific Northwest as part of the Chapter 11 process. As part of its previously announced plan to right-size the Company, Sagent Advisors, LLC has been actively working to explore market […]
McDonald’s announced that the Board of Directors has appointed two new senior management positions to drive the company’s turnaround efforts. Effective Oct. 1, David Fairhurst will assume the newly expanded role of corporate executive vice president, chief people officer. Fairhurst will oversee global human resources with additional responsibility for global training. He will report directly […]
Virtual reality is coming to Facebook news feeds. The company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video […]
Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions […]
PizzaExpress is planning to build up a delivery business from 150 sites over the next five years and has already started with central London. Its branches in Thayer Street and St Bride Street are delivering using waiters, rather than traditional delivery drivers. Richard Hodgson, PizzaExpress CEO, said: “We’ve been making the best pizzas for 50 […]
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]