Russia launches a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. #betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes […]
Cheil UK has emerged as a winner of Twitter’s “Powered by Twitter” industry competition. The agency responded to Twitter’s challenge to “Build Something Beautiful” with a social art installation to feature at the London Design Festival. The idea for the installation was created to support Cheil UK’s wider #PutRedBack campaign to lobby government to allow […]
Can you picture a flower garden in full bloom surrounded by ice and snow? A new film, “37 Days” by The Atlantic Group, a European heating company, and Leo Burnett Paris, will take you on an icy adventure to the isolated mountains in British Columbia where the notion, “Heat is Life” is illustrated in full […]
Jaguar, which signed as an official partner of Wimbledon, has kicked off a social media campaign using biometric sensors to analyse the mood of fans. It has dished out biometric wristbands to selected fans watching the tennis and has built in-ground sensors monitoring the energy around the courts, letting it track sentiment. It will measure […]
Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]
The latest film from The Sweet Shop’s director Ben Dawkins showcases the perfect line-up of Real Madrid Galacticos and the club’s new white on white kit in pure, crisp moments of slow motion action, full of grit, sweat and heaps of style. The online piece for was created by Adam Fish, Matthew Carter and […]
The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
Chupa Chups Airheads announces it is sponsoring the Children and Young Person’s Courage category at the upcoming annual Life After Stroke Awards on 25th June at the Rosewood, London. The awards celebrate the extraordinary achievements of Stroke survivors and those connected, be it carers, health professionals, volunteers or friends and family. Sixteen year old popstar […]
Hana Sutch, Operations Director from AllofUs, the interactive and user experience design agency, is joining the independent start up Furthermore as Managing Partner in charge of business and operations. Sutch has spent the past 9 years at AllofUs, where she has served as Senior Project Manager, Head of Operations and for the past three and […]