Karmarama has appointed Jamie Toward as Managing Partner for Content. He joins Karmarama from MEC where he was Head of Content. Reporting to Jon Wilkins, Karmarama’s Executive Chairman, Toward will lead data-driven content, an ongoing growth area for the agency. Karmarama has a strong heritage in content strategy and creative, and through its production company Kream, […]
JCDecaux, the number one outdoor advertising company worldwide, announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning department and to boost its strategic offer across all clients. Previously the planning director at Rapier, Champ was also the planning director at The Communications Agency and the […]
Global branding and design agency Hornall Anderson has announced the appointment of Dan Monteith as Managing Partner, based in the agency’s London office. Dan’s industry knowledge and proven track record in building brands make him ideally suited to the newly developed role. Dan will co-lead the agency alongside Managing Director Kim Van Elkan and will […]
It has been announced that John Seifert has assumed the post of Worldwide CEO, Ogilvy & Mather effective immediately. Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather will continue in his position until September 1, 2016, at which point Mr. Seifert will become Worldwide Chairman and CEO and Mr. Young will retain a non-executive […]
Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]