Hillarys, the UK’s leading supplier and manufacturer of made to measure window dressings, is thrilled to announce the launch of its innovative brand campaign, “For the Window Wise,” set to debut on September 1. Hillarys “For the Window Wise” from Red Brick Road on Vimeo. The new £4 million integrated brand campaign, created by award-winning […]
Publicis Media UK today announced two senior appointments to further accelerate its Commerce and Retail Media capabilities inside its media agencies, Zenith, Starcom and Spark Foundry. Steve Ricketts is appointed to the new role of Chief Commerce Officer, to lead and accelerate its commerce offering. Ricketts will oversee a team of commerce-focused experts, who build […]
This next wave of the Raise Health movement features an innovativeuse of the Rubik’s Cube®. In the latest step in Northwell Health’s ongoing Raise Health Movement, StrawberryFrog has created an emotive film, directed by renowned director Ritesh Gupta. The story anchors on the powerful visual of Rubik’s Cubes used in a very innovative way. However, […]
Modelo doubles down with increased investment and fan engagement With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer […]
Advertising agency Barrett Hofherr has created a pro bono campaign for the California Coastal Commission (CCC) to promote its 39th Annual Coastal Cleanup Day program on September 23. Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. This is the agency’s first work for […]
Jonathon Spalding has been promoted to the role of creative director at independent, full-service, female-owned agency Cornett in Lexington, Kentucky. He was previously associate creative director at the agency. A homegrown creative with a knack for out-of-the-box ideas, Spalding found his way to Cornett in 2013 as a junior copywriter. He works on Cornett clients VisitLEX, Keeneland, […]
Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]
Toolstation, one of Britain’s fastest growing suppliers of tools, accessories and building supplies, will launch a national brand advertising campaign from the 26th August to coincide with its peak trading period in September. The campaign is designed to showcase Toolstation’s ability to help trade and expert DIY customers conquer their jobs, through its speedy click […]