When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no. Beaver Hero from Patrick Maravilla on Vimeo. Beaver Beverage Company (BBC) is out with a campaign for the launch […]
Weber Shandwick, the global in-culture communications agency, today announced it has appointed Dylan Davenport to the newly created role of UK Executive Vice President, Brand. Davenport’s career has seen him at integrated, advertising and social agencies. He joins Weber Shandwick from social publisher Jungle Creations where he launched and ran their social-first creative agency, The […]
It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]
Over the past 24 months, Leeds-based strategic studio KISS Branding has been working on transforming DENSE® from a small startup range to a retail and investor-ready brand. Re-modelling the brand across all aspects including audience, insight, brand positioning, visual identity, and messaging, right through to the creation of their distinctive packaging exploding the brand out […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has worked with Cogent to launch an awareness campaign which sees iconic blue plaques placed at rough sleeping spots in North London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless […]
UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle the problem of ad funded crime in the United Kingdom, providing a template that the rest of the world can follow. It aims to highlight the scale of advertising fraud in the […]
“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename […]
Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas. Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]
Giving the perfect gift can cause a lot of stress during the holidays, lucky for everyone, we have the answer. The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched their “Spirit of Winning” holiday campaign. “We are very pleased with our holiday campaign this […]