A hard-hitting, heartbreaking new film is being released to highlight the devastating impact top-flight football academies have on young men when they drop those who don’t make it and give them no mental health support to deal with what is often a life-changing and traumatic decision. The beautifully shot but harrowing four-minute film, ‘Dropped’, exposes […]
Paint and wallpaper expert Farrow & Ball, is announcing the introduction of 11 new paint shades to its signature colour palette this autumn, with a campaign from creative agency BMB. Based in Dorset, England, since 1946 the brand remains dedicated to creating richly pigmented paints and handcrafted wallpapers using only the highest-quality ingredients. The result is […]
Meta Honours the Missing women in Danish Art History with immersive XR experience created by makemepulse
Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man’s eyes. This is commonly […]
In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.
Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion […]
Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue […]
Nix & Kix, the vegan, 100% natural soft drinks brand has appointed Red Brick Road to launch the brand. The brief has included brand positioning, a new creative platform “Bring the Zing” and suite of campaign and marketing assets that span retail, digital comms and owned channels. The new brand platform will be rolled out […]
RPA and Tool of North America alum strengthens Ntropic’s multidisciplinary approach – bringing experience in live action, VR/AR, CG, VFX and experiential activations
Strengthening its leadership team as it continues to grow its creative network, award-winning studio Ntropic has added Josh Hamilton as Executive Producer – West Coast. A seasoned manager and collaborator, Hamilton brings cross-format expertise that has resulted in incredible storytelling for some of the world’s biggest brands. Hamilton has spent his career leading productions for […]
Nikki Peddie has been appointed Managing Director of Thinkingbox LA in a move that will help the agency to continue its strong growth in the region. Peddie has a wealth of experience in developing and managing client relationships. She will be responsible for the growth and development of the LA team, clients, and culture. The […]
Healthcare provider Benenden Health and MediaCom North have launched an exclusive creative partnership with Channel 4.
Benenden’s Time For A Check-in campaign encourages the nation to talk more openly about their health. It will feature Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke who will star in a 10-month, multiplatform creative campaign which launched this week with a TV ad during the […]
Award-winning brand design agency Lewis Moberly has recently appointed Velda Croot in the new role of Marketing and Development Director as the consultancy bolsters its business growth. Croot has worked with start-up global network agencies and brings over 20 years of experience to Lewis Moberly. Her career has seen her manage agency reputations and oversee major client […]