With 80% of marketers saying in-housing could be improved but 77% saying they would consider using a variation of the approach, it is clear a new model is needed
New research shows that marketers across the industry think in-housing is an operational nightmare (43%) that teams lack creative inspiration (39%) and that it’s difficult to implement (33%) as a model. The study of 150 CMOs across multiple disciplines at businesses with more than 250 employees was carried out by Content Studio, a new in-house […]
Ponzi Vineyards, a pioneering winery in Oregon’s Willamette Valley acquired by Groupe Bollinger in 2021, unveils a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collection. The new identity, created by BrandOpus, aims to encapsulate the Oregon landscape coupled with the art of wine making. […]
Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since […]
The first Metaverse for a good cause: WWF Germany and Savespecies open virtual exhibition space Digital art sale to fight the plastic crisis The official launch of the Metaverse for World Cleanup Day on 17 September With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse […]
London musician Joy Crookes is the new Lexus UX ambassador She leads the launch campaign for the new luxury hybrid electric SUV, one of Lexus’s best-selling cars in Europe Joy’s hit song Feet Don’t Fail Me Now features as the soundtrack for the new Lexus UX television commercial Lexus has launched a marketing campaign for the […]
Property and casualty insurer partners with creative agency, 50,000feet, to produce series of commercials aimed at HNW audiences PURE, the specialty property and casualty insurer, dedicated to creating an exceptional experience for responsible high net worth families, has launched a national advertising campaign to promote its new creative platform, ‘Join the Club.’ ‘Join the Club,’ […]
‘Vintage French is a wonderful account to work on. All the pieces they sell have such character and personality. Every one is unique with its own history. We wanted to bring some of that warmth, character and personality through in the work. We grew up on a diet of beautifully written campaigns by the likes […]
Industry veteran Jenifer Boyd Harmon is leading agency spinoff as executive vice president and will advise QSR, fast-casual and casual brands on how to tap into additional growth potential
St. John one of the largest independent agencies in the Southeast, announced today the formation of a new restaurant consultancy, Store by Store (SxS). Well known for successfully growing restaurant and retail brands for nearly 40 years, St. John is channeling its industry experience through SxS to help QSR, fast-casual and casual brands drive rapid growth store […]
#Whatsyournumber: Britons challenged to find out their
LDL-Cholesterol number by Benecol and Heart for National Cholesterol month
Launching on World Heart Day (29th September) and continuing into October to raise awareness for National Cholesterol Month, Benecol, the No 1 cholesterol lowering product, has partnered with Heart, the UK’s biggest commercial radio brand, to encourage the nation to get tested and find out their LDL-cholesterol number. Elevated LDL-cholesterol (the bad cholesterol) is a risk factor […]
Experian is encouraging people to ‘do Experian first’ before they ‘do credit’, in a new campaign from BBH, highlighting how the brand is guiding people and helping them to make better financial decisions. The ‘Do Experian First’ campaign highlights the benefits of using Experian as a credit comparison service, demonstrating how Experian can help consumers […]
