German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.
To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen
● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021
● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success
● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers
● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK
Brands under pressure to deliver sustainable advertising goals in next five years
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the research team in EMEA, following increased demand
Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany […]
BBDO Worldwide Named Third Most Awarded Agency Network with 78 Lions: 5 Grand Prix, 12 Gold Lions, 23 Silver Lions and 38 Bronze Lions
At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was […]
TMW UNLIMITED and London & Partners deliver recovery marketing campaign to drive consumer spend and footfall across London's tourism, retail, hospitality and cultural sectors -
London’s biggest domestic tourism campaign Let’s Do London launches
Made in Chelsea star Ollie Locke and Naked are encouraging everyone to ‘Be a Rainbow Machine’ by celebrating inclusion in their work, life and communities.
The campaign supports the launch of Naked’s new Rainbow Machine smoothie, a smoothie bursting with fruits and veg from all the colours of the rainbow.
10p of every bottle of Naked Rainbow Machine sold in June and July will be donated to Stonewall*, who stands for lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people everywhere.
Made in Chelsea star Ollie Locke teams up with Naked to champion inclusion with the launch of Naked Rainbow Machine
