On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign. The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]
As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]
Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of […]
International production company HAMLET launched an online brand film for sportwear fashion brand, Snipes. Created by fashion agency Meet Herbert, and directed by highly acclaimed photographer/director Pascal Kerouche, ‘You Can’t Stop Us’ features hip hop sensation Meek Mill who also narrates the spot. Shot in Philadelphia, the film captures the upbeat atmosphere of Meek Mill […]
Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. “We continue to expand our digital service offerings to deliver clients’ ambitious transformation […]
Accenture Interactive is appointing TJ Lightwala, who starts on October 17 as the Experience Services Lead for Accenture Interactive in the Middle East. In this role, she is responsible for growing the end-to-end experience services business to transform our client’s businesses using data-driven, innovative and transparent solutions. With nearly two decades of industry experience spanning the […]
Australia, host nation of the ICC T20 World Cups, has unveiled its latest India focused tourism campaign. In the run up to the next major global event in cricket, Tourism Australia’s call to ‘Experience the game and beyond’ is targeted at passionate Indian cricket fans, offering them a combined experience of world-class cricket and an […]
Leading catastrophe investment manager, Nephila Capital, unveils its rebrand, complete with a new logo, website, and brand identity to help own their spot as market leader in non-correlated exposures in the insurance, reinsurance and climate markets. Brand design agency, Coley Porter Bell, part of WPP, was brought in to help Nephila Capital more appropriately reflect both […]