Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate advertising optimizations. With its Share of Model™ tool, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimizations. Jellyfish today announces a major breakthrough for advertisers […]
A new film from Toyota, Pidge vs. Pigeon takes flight today, featuring legendary Australian fast bowler Glenn ‘Pidge’ McGrath in a face-off against the ultimate rival – a British pigeon. The short film is released ahead of the highly anticipated Ashes Cricket series, which starts on Friday (21 November) in Perth, Australia. In the build-up to the competition, McGrath, […]
Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a […]
VML UK has been appointed by leading online investment platform, AJ Bell, to support its CRM transformation, following a competitive pitch led by Tuffon Hall Consulting. The win sees VML UK working across a comprehensive CRM brief, supporting AJ Bell’s ambition to deliver more meaningful, data-driven customer experiences. The appointment marks a new chapter in […]
![Yes& Unveils “Gen Z in [ Focus ]”: How a Generation Is Redefining the College Decision](https://marcommnews.com/wp-content/uploads/2025/11/Gen-Z-Header-color-corrected-701x394.jpg "Yes&")
Download the report at: https://info.yesandagency.com/gen-z-in-focus Yes&, an integrated marketing agency, has released Gen Z in [ Focus ]: How Gen Z Is Redefining the College Decision, a proprietary national study revealing how today’s students are rethinking success, education, and work—and what that shift means for colleges. First presented at the AMA Symposium for the Marketing of Higher […]
The campaign launches today, November 17th, across streaming audio, TV, OLV, OTT, and social media, running through December 26th. The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad’s hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a […]
Pip & Nut, the UK’s number one nut butter brand, has launched a bold new packaging design across its range – marking the next phase of growth as the brand eyes further category expansion and new shopper acquisition. The refresh, developed in partnership with long-term design agency B&B Studio, builds on an eleven-year collaboration that […]
Today, Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
When your product is something people rarely think about unless it stops working, getting their attention can be a challenge. In Sweden, energy company E.ON and BBDO Nordics chose to embrace that fact – by briefly making everyday media behave as if the power had gone out. The campaign, called The Ad Break, highlights how dependent modern […]