BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]
So Pure Air, a technology start-up providing state-of-the-art air sterilizers for commercial properties, has appointed The Lucre Group to handle its PR and digital content. The client win strengthens the Tech division at the search savvy PR and creative content specialist, which will handle all of So Pure Air’s external communications across the UK. The […]
RPM, the London-based experience agency, founded in 1993 by Hugh Robertson, has announced its successful certification as a B Corporation after an extensive and rigorous verification process by B Labs. B Corporations are businesses that commit to being a force good in the world by putting people and the planet on equal footing with profit, […]
Social-first creative agency Digital Natives have appointed Tommy Wigley as Strategy Director off the back of a number of significant new business wins. Tommy joins from Ogilvy, where he led the social strategy for the agency’s largest accounts, including Boots, Vans, Mattel and Unilever. “Hiring Tommy is a statement of our intent” says managing director […]
Derwent, the global art materials brand, appoints Red Brick Road for international brand repositioning remit
Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand.
Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing […]
• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.
Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]
After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network. The film, named “First Steps”, directed by Rudy Rosenberg, brings us to this unique moment of a child’s first steps. A moment that is reinterpreted here in an […]
M3 is celebrating a high-profile account win after it was appointed as the creative agency for MG Motor UK Ltd, one of the UK’s best-known automotive brands. The full-service advertising agency, with offices in Albrighton, Birmingham and London, fought off competition from rival Midlands and national agencies to secure the contract. A dedicated team of […]
The scale of the mounting financial and emotional challenges faced by advertising professionals during 2020 is revealed in NABS’ 2020 Impact Report, released this week. Calls to NABS, the support organisation for advertising and media, rose by 35% last year, while donations to the charity were £1.1million down on 2019. Its Advice Line took more than […]