Brand bets on the sports world to show high-performance, long-lasting makeup
What better way to launch a long-lasting line than with women practicing sports and wearing impeccable makeup? The idea came last year, when Marta, the world’s best soccer player, starred the campaign for the Power Stay liquid lipstick, and entered the pitch during the World Cup wearing lipstick. The lipstick was intact throughout the match. […]
Times Radio is launching a new TV advertising campaign to drive further awareness of the station which launched in June this year. The campaign is centred on giving words space and letting the stories do the talking to keep listeners well informed. The creative showcases a range of Times Radio presenters in the studio including […]
New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it
A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]
More than 200 of the UK’s leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled ‘Excerpts from Experts: Marketing.’ Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry […]
Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand –
Havas Creative has today launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, […]
‘Racism is Ridiculous’ and ‘Racist Dinosaur’
Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. Racist Dinosaur – Create […]
“Makeshift Spaces” introducing Microsoft Surface Laptop Go
A new campaign from Microsoft and creative agency Blk-Ops depicts the many ways the Microsoft Surface Laptop Go is being used to power our ability to work, learn, create and connect from home. The spot debuts this week online and on Thursday Night Football, part of Microsoft’s continuing partnership with the NFL. The spots features real families […]
Detroit-Based Agency Hires Stacie Lydia for Johnson & Johnson Business
Detroit-based advertising agency Doner announced the appointment of Stacie Lydia as Vice President, Brand Leader. In her role, she will help manage the agency’s Tylenol and Pepcid accounts. Based in Detroit, Stacie will report to Kathleen Ott, Senior Vice President “As our health and wellness practice grows, we continue to invest in top talent,” said David DeMuth, […]
COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE
E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]
Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.
This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year. The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]