By Janice Cavaliere and Tana Hall of Gensler
We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]
New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot
The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform ‘Something […]
In honour of National Coming Out Day on October 11, Egale – Canada’s leading organization for LGBTQI2S people and issues – worked with Cossette and Cossette Media to give three Canadians the opportunity to come out in a bold and unforgettable way: on giant billboards across the Greater Toronto Area. The campaign, entitled Coming Out […]
· New venture from MediaCom and Mindshare partner launched just months after WFA calls for more independent oversight of the industry · Proprietal 100-factor approach will move beyond focus on price to evaluate, identify and pinpoint areas of improvement · Media pricing has not been a competitive differentiator in many years – it’s quality of strategy, planning and implementation that delivers effectiveness and growth
Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has today launched innovative new media auditing consultancy Beta Firinn. The new venture will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media […]
Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA
Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]
Lexus International today unveiled a global campaign titled “Lexus Electrified,” which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern […]
Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson set to accelerate digital offering and further strengthen UNLIMITED’s leading technology expertise
UNLIMITED announces the appointment of John Cunningham to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital offering across the divisions. A highly accomplished C-suite professional, with an impressive track record for developing and leading technology strategies across some of the world’s biggest brands, John joins UNLIMITED to accelerate the growth […]
- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019
43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]
Exploration and adventure are hallmarks of director Cameron Goold’s work, and in his latest 60-second spot for Zero Motorcycles that spirit is delivered with cinematic polish. The Model Year 2021 brand video announces Zero’s latest line of motorcycles headlined by the category-defining SR/S. A dramatic sequence of shots takes the viewer on a ride from sweeping desert landscapes to a […]
In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. […]