From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
Dentsu Aegis Network (DAN) has announced the acquisition of Davanti Consulting Ltd (Davanti), a New Zealand-based technology and business consultancy into Isobar Group. The acquisition follows the recent rebranding of Little Giant as Isobar New Zealand, signalling a clear focus on accelerated growth across the region. Established in 2007, Davanti is a market-leading digital transformation […]
UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner. The appointment of Atomic signals a new marketing approach for the retailer as it continues to implement with its turnaround plan. “Homebase is a much loved brand and […]
Global digital creative agency AnalogFolk has appointed experienced service designer Michelle Watson as Executive Director of Customer Experience. In her new position, Watson will be responsible for expanding the company’s efforts in helping brands to improve the way they serve their customers. Building on growing client needs across Nando’s, Scotch and Soda, Blink and Nike, […]
Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme. Designed for secondary schools, the […]
DDB and Electric Lime Films join to produce a set of four films, dynamic, elegant, and engaging to the core, each focusing on a beautiful location to showcase life’s twists and turns through the engines of the Porsche 718. The films portray bold mesmerising cinematography, intuitive fast cut editing, captivating sounds and premium dynamic animation […]
The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]
The world’s first Sausage Roll sidecar was unveiled in London to celebrate Greggs launching on Just Eat, a leading global hybrid marketplace for online food delivery. The exciting new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over a million households across the three cities. […]
Titled ‘This is Home’, the new spot for Arsenal and Adidas explores London inclusivity; as Gunner legend Ian Wright puts it: “You ain’t born a Londoner, you’re made one.” The film by Iris, shows how Arsenal players and fans from around the world feel so at home in London, and at Arsenal, they’ve become part […]
SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]