AnalogFolk London hire Unilever’s Clare Salter as Managing Partner – Data Intelligence

AnalogFolk London hire Unilever’s Clare Salter as Managing Partner – Data Intelligence

AnalogFolk London, the independent digital creative agency, has hired Clare Salter to the new role of Managing Partner – Data Intelligence. Clare will lead the agency’s data intelligence capability that, since its establishment, has grown exponentially, year on year, doubling in revenue in 2018. Clare is responsible for helping AnalogFolk’s clients drive growth and transformation […]

COPA90 hires Natalie Broad as Partnership & Media Sales Director

COPA90 hires Natalie Broad as Partnership & Media Sales Director

COPA90 has boosted its senior team by hiring Natalie Broad to the newly-created role of Partnership & Media Sales Director. Broad will be leading the agency-facing sales team and working on partnerships. She reports ultimately to James Kirkham, Chief Business Officer. Broad is the former Partnerships Manager at global sports media company Perform Group and […]

Inskin appoints Iain Jacob as Non-Executive Director

Inskin appoints Iain Jacob as Non-Executive Director

Iain Jacob, the former CEO of Publicis Media, EMEA, is to be appointed to the Inskin Board as a Non-Executive Director with immediate effect. Iain’s current roles Include: Chair of Cinema First; Chair designate of UKOM; Digital Advisory Board member of Save the Children UK; digital investor and holder of a number of technology company […]

Carrington scales up with new digital marketing specialist

Carrington scales up with new digital marketing specialist

Shortly after celebrating its second anniversary, Lincoln-based digital PR agency Carrington Communications has appointed a new digital marketing manager. Lauren Devlin is the fourth member of the Carrington team, which works with more than twenty organisations across Lincolnshire and the UK. Lauren joins from Lincoln-based eCommerce business EQVVS. As well as supporting the digital PR […]

DHL creates the human network, with a little help from Mo Salah and J. Walter Thompson

DHL creates the human network, with a little help from Mo Salah and J. Walter Thompson

J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged the digital sphere to celebrate a traditional interaction, the human connection, as exemplified by famous Egyptian football player, Mohamed Salah, and his fans. The story unfolded via a social media activation on 22 January, when […]

Dairygold and ROTHCO Continue Make a Minute for the Good Stuff Campaign with ‘One Magical Minute’

Dairygold and ROTHCO Continue Make a Minute for the Good Stuff Campaign with ‘One Magical Minute’

In an extension of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with […]

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]

Brands must rethink targeting to embrace personalisation, according to new Zenith report

Brands must rethink targeting to embrace personalisation, according to new Zenith report

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted practice across many advertising categories. However, with fundamental shifts in media consumption and trading, combined with significant changes in life stages and […]

B2B eCommerce lagging behind B2C for customer experience

B2B eCommerce lagging behind B2C for customer experience

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]