Driving Target Optimization – A Meaningful Measurement Journey
Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
Harry’s, the men’s care brand best known for disrupting the shave market, is activating its first TV sponsorship of comedy channel Dave with a new series of idents, created by Brothers and Sisters and planned and bought by Goodstuff. Running from now through to 2 August, Harry’s will appear in a series of four break bumpers […]
Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style
A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]
At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]
Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change. The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow. However, few have talked about the lasting impact of […]
RAPP Worldwide and the Proximity Worldwide offices that sit within Omnicom’s Precision Marketing Group (OPMG) are integrating into the RAPP Worldwide family. The enlarged organization will become a fusion of both agencies’ individual strengths, creating an even stronger and more competitive powerhouse of talent, capabilities and clients. The merger will extend the agencies’ global scale and […]
Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two […]
Over the past few weeks, we’ve had a once in a lifetime opportunity to step up and help our community. Some businesses have used their facilities to make hand sanitizer, hospital gowns, providing free or discounted food to key workers, all according to their expertise. Our expertise is insight, strategy and brand experience so during COVID-19 […]
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ […]
