Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
A hands-on craft project to entertain kids, while teaching them about how they can be responsible and stay safe during the Coronavirus outbreak.
During the current COVID-19 outbreak, face masks have become increasingly hard to find in Australia, to the point that people are advocating for the ones available to be saved for healthcare workers. However, it’s been widely recognised that face masks are effective in reducing community spread of the virus. At a time when parents are […]
A collective of young furloughed ad world staff have come together to donate their time and expertise to businesses who desperately need help surviving the Coronavirus lockdown. Called Not Fur’ Long, the agency will offer strategic, marketing and creative support to the small to medium-sized businesses that are the lifeblood of communities, but also the most at […]
FILMED ENTIRELY BY STAFF IN THEIR OWN HOMES
TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times. Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20” commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and […]
Lockdown hire boosts senior team
London-based ad agency, AML Group, has today announced the appointment of Sheena Shah to the role of Financial Director. Sheena joins from the specialist marketing agency, TLC Worldwide, where she was Global Group Financial Controller and prior to that she held the role of Financial Controller at Fallon London. “Sheena joins us in unprecedented times and is our second lockdown […]
Lynx Africa celebrates its 25th anniversary
The UK’s leading men’s toiletries brand[1], Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen […]
Helping the UK to stay as active and healthy during lockdown
Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time. Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances. […]
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of […]
Hot Pickle, the award-winning London-based creative agency, has launched a no-nonsense “get stuff done” division to meet the unique needs of today. Prior to the pandemic, Hot Pickle was a 25-strong business creating experiences for some of the world’s biggest brands including: Magnum, Guinness, Coca Cola, Hovis and Pokémon. With a need to (temporarily) change […]
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security screening, special cameras linked to AI software can detect high temperatures in individual […]