To help raise awareness about the care needed to avoid the infection and spread of the coronavirus, GUT and Mercado Libre designed an alternative logo, in which the shaking hands are replaced by an elbow bump. Since last friday, the brand changed the logo at all its points of contact from the e-commerce platform to LinkedIn, for as long as necessary. “Mercado Libre is a […]
Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or […]
Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director. Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]
DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign
- Promotions recognise work for clients including UNILAD and Cadbury Creme Egg - Move will enable Executive Creative Director, Neale Horrigan, to step away from day-to-day running of creative department
Creative agency ELVIS has promoted Associate Creative Directors, James Hudson and Rob Griffiths, to the role of Creative Director. The promotions have been made in recognition of the award-winning work that Hudson and Griffiths have led since joining the agency. Their recent campaigns include the UNILAD ‘Blood Without Bias’ initiative, which sought to end discrimination against gay and […]
International creative agency, JDO, has today announced the appointment of two senior hires to its client services team. Peter Droy joins as Head of Client Services and Helena Graves as Client Business Director. The appointments reflect an extended period of growth for the award-winning international creative agency with offices in Tunbridge Wells, London and New York. […]
WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan. Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]
Marketing consultancy, Nokamo, has appointed industry expert Martin Shaw as Growth Director to target right-minded clients hungry for profit transformation. Nokamo launched in January 2020 with a mission to transform SMEs via conspicuous propositions that haven’t been done before. Martin Shaw said: “Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a […]
- Appointment follows global launch of Mx methodology in 2019 - Lyons joins from Carat, where she was Planning Partner
Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience, following the global launch of its Mx (Media Experience) methodology in 2019. Lyons joins the group following over five years at Carat. As Planning Partner, she was responsible for leading the agency’s planning output, working across a number of […]
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017. Overall, a quarter of the UK population thinks the perception of women in both society and ads […]