Purpose-driven creative agency 23red, today announced the launch of its Vision 2020 initiative and a full agency restructure. It includes a fresh leadership team, a newly created PR offering led by ex-freuds director, Jody Hall and the promotion of Tristan Cavanagh to Creative Director. Building on their award-winning results for clients including Network Rail, NHS Blood […]
Campaign kicks off with Oscars creative
Content will be amplified via digital out-of-home partnership
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]
On February 10th giffgaff launch their TV campaign “Your Voice: Choose Refurbished ” which builds on the concept of last years campaign “#choosegiffgaff”. The idea behind the campaign is the brainchild of Made by Blah, who also directed the films. The idea, reflects the heart of what giffgaff are about, their members. As the ‘mobile network run by you’ giffgaff believe the voice […]
Independent agency Burns Group and FIFCO USA are launching “It’s a Beeracle,” their second campaign for Blue Citra by Labatt, which offers consumers a hoppy beer that’s easy to drink without compromising on flavor. With “It’s a Beeracle,” the brand is unveiling a new character to demonstrate that Blue Citra truly is the best of […]
As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]
In a world of gifting where giving the gift personally is the key moment of truth, and makes a gift personal and valued, how does an e-commerce portal give the same feeling of being personal? Tarun Joshi, Co-Founder and CEO, IGP.com, said, “The strategy was very clear in our heads to specialize in personalized gifts. That, […]
While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company […]
This week saw the launch of the Brighton chapter of ‘Ladies, Wine & Design’ (LW&D), joining 280 groups worldwide. LW&D was started in 2016 by designer Jessica Walsh, founder of New York creative agency &Walsh, to provide a network of support to women in the creative industries. Hosted at Red Setter, the world’s leading PR […]
Westland Horticulture, a market leader supplying a wide range of gardening products to the retail market in the UK, Ireland and Europe, has appointed Quiet Storm as its lead strategic and creative agency. Quiet Storm won the brief after a competitive pitch, which was run in-house. The first work will appear in April 2020, supporting […]
