With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]
Divido, the multinational white label platform for point of sale lending, has unveiled the results of its UK-wide research into how consumers approach high-value purchases, and subsequently what the UK high street needs to offer in order to stay relevant. The study of over 2000 UK consumers reveals that just 7% of Brits browse exclusively […]
Jellyfish has appointed Romain Bonnet as head of paid search, EMEA. Joining from Manning Gottlieb OMD, Bonnet will take up the newly created position in December and report directly to global head of paid media Daniel Wilkinson. Bonnet brings a wealth of industry experience to his new role. During six years at Manning Gottlieb OMD, […]
The 4A’s, the leading advertising trade organisation, named Simon Fenwick as EVP, Talent Engagement + Inclusion. Fenwick will oversee the organisation’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the 4A’s High School Programs fall under, as well as Workplace Enlightenment Certification (WEC) and The Learning Academy. Fenwick joins with 30 years of international experience crafting […]
Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, […]
For millions of people all over the world, Christmas is all about keeping the old family traditions alive. And not surprisingly, most family traditions are rooted in the kitchen. So what does the festive season look like when a key family member has just passed away? And what about if it’s the one who also […]
A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]