- Created in response to widespread uncertainty around Brexit and its consequences
- Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy
Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]
Building on US success Bluebeam Revu lets construction project partners markup, track and collaborate on the same PDF plan. From anywhere, and in real time. With Revu, users can finish tasks 70% faster and with 90% more accuracy than traditional pen-and-paper workflows. Bluebeam Revu is already dominant in the US, where it’s used and trusted […]
Iconic beer brand, Budweiser Budvar, has appointed Yorkshire-based content marketing and brand storytelling specialists, UNTOLD, as its new global digital agency. The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform […]
Renewed internal networks include the official launch of Ogilvy ReWired, a network dedicated to diverse minds, a first for an agency in the UK
Ogilvy UK is recognising National Inclusion Week 2019, by reinvigorating and relaunching its internal networks. Dedicated to creating a truly inclusive culture within the agency, it also launches a new network dedicated to diverse minds, Ogilvy ReWired. As the needs of the agency’s people and the industry evolve, the networks have evolved to reflect these […]
Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr,
the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet
Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction. With the motto “What legacy […]
-New work from Havas London aims to break the stigma around lubrication
and challenge the myth that only penetrative sex is good sex-
Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex. Two-thirds […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
Evoking wonder and intrigue, while breaking category conventions, Celebrity Cruises offers a first-look at their new brand campaign from new agency Lucky Generals. Aptly titled “Wonder Awaits,” the first ad will premiere in the UK with Independent Cinemas on Sunday, 22 September, 2019. The advert – produced by Iconoclast and set to the iconic Jefferson […]
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, announced its latest edition of the iconic Generations Campaign, to celebrate the launch of its latest timepiece, Ref. 5905 Annual Calendar Chronograph. Now in its twenty-third year of partnership with Patek Philippe, Leagas Delaney was charged with creating a campaign that built on the heritage and success […]
The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]
