White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]
Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process. In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure […]
More hires for Elmwood’s strategy team are planned over the coming year, with the New York studio continuing to enjoy bumper growth in North America Leading global design consultancy, Elmwood, announces today that it has appointed Marti Rosenberger as Senior Brand Strategist for its fast-growing New York studio. Marti joins Elmwood New York from creative […]
Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key […]
Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content. The collaboration brings together Stella Artois Unfiltered, chef-turned-farmer Julius Roberts, and Immediate’s renowned food brands, Good Food and olive. The Savour the Unfiltered campaign features Julius […]
OKKULO® research with Sunderland AFC shows up to a 72% improvement in athletes’ anticipation times and an 18.8% reduction in sensory reaction times. OKKULO®, a pioneer in vision and cognitive training through light manipulation, has released new research that highlights the transformative impact of its proprietary technology on professional athletes. Conducted with elite football players from […]
Quiet Storm, the independent, employee-owned creative agency and production company, has hired comedy writer and performer Will Hislop as a creative, with a brief to boost its creative output – especially drawing on his talent for humour. He joins this month, reporting to Seb Jamous, creative director, and Trevor Robinson OBE, founder. Will has a […]
GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]