LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging families to give tennis a go. The accessibility campaign features the nation’s favourite celebrity couple, Stacey Solomon and Joe Swash giving tennis its own version of what a knockabout is for football, inviting Britain’s families to experience the fun to […]
Campaign Touts Leadership In Number Of Top-Ranked Physicians To Reach Consumers In The Hyper-Competitive New York Metro DMA StrawberryFrog, the independent, full-service, creative advertising agency, is launching a high-impact campaign for Northwell Health across the New York City tristate region to promote the fact that Northwell Health features the most Top Doctors in America, based on Castle Connolly Top […]
Aspiring rappers gather before French hip hop legends in this industrial, slightly surreal, trailer for season 5 of Netflix’s hit rap competition Nouvelle École (streaming as Rhythm & Flow France in the UK and US). The Season 5 trailer launched online on Friday, 24 July. It was produced by Dissidence and directed by LateMilk, with VFX from […]
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
Barbie® and Rightmove have partnered to bring one of the world’s most iconic homes to the UK’s largest property platform through a multi-channel campaign. For more than 65 years, Barbie’s DreamHouse™ has been one of the brand’s most recognisable symbols. Long before women could independently obtain a mortgage, Barbie opened the doors to her first DreamHouse in 1962, creating a […]
The digital bank’s biggest-ever integrated campaign introduces its first sonic identity and a massive TV takeover with films by narrated by Academy Award-winning actress Olivia Colman Monzo today unveils Get busy living, its first global brand platform as it gears up to pursue a huge opportunity ahead – both in the UK and across Europe. The […]
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]