EVENTS BACK IN FULL SWING AS ORGANISERS SEE RECORD RISE IN INVESTMENT

Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences

EVENTS BACK IN FULL SWING AS ORGANISERS SEE RECORD RISE IN INVESTMENT

Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]

The&Partnership Manchester appointed as creative agency of record for TransPennine Express and the Transpennine Route Upgrade.

In a jointly held pitch, The&Partnership Manchester has been awarded both accounts.

<strong><em>The&Partnership Manchester appointed as creative agency of record for </em></strong><strong><em>TransPennine Express and the Transpennine Route Upgrade.</em></strong>

In a jointly held pitch, The&Partnership Manchester has been appointed the agency of record for TransPennine Express (TPE). The&Partnership was chosen to grow the TransPennine Express brand and, to develop a launch campaign for the Transpennine Route Upgrade (TRU), a significant infrastructure project for the region on behalf of Northern, Network Rail, TPE and The […]

M&C Saatchi creative leadership transformed with promotion of Emma Robbins to National Executive Creative Director

M&C Saatchi creative leadership transformed with promotion of Emma Robbins to National Executive Creative Director

M&C Saatchi Group today announces the promotion of Emma Robbins to National Executive Creative Director, M&C Saatchi Australia. Robbins will partner with Cam Blackley, Chief Creative Officer M&C Saatchi Group AUNZ to build a tighter, more connected, creative leadership across Australia’s largest independent creative company following significant business growth. Robbins’ elevation to National Executive Creative […]

The Department Create Spectacular Immersive Content for BMW at European Championships in Munich to Celebrate 50 Years of BMW’s Journey to Electrification

• Anamorphic content and projection mapping skilfully used by immersive agency The Department, to create unique content for the European Championships opening ceremony . BMW sponsor European Championships 50 years on from the Summer Olympics in 1972, the same year that BMW’s iconic four-cylinder tower was constructed in Munich

The Department Create Spectacular Immersive Content for BMW at European Championships in Munich to Celebrate 50 Years of BMW’s Journey to Electrification

The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric vehicle, and celebration of BMW’s electrificiation journey, during the televised opening ceremony of the European Championships in Munich on 10th August. A fully electrified BMW and MINI shuttle fleet with a focus on innovation and sustainability played a part in […]

Making everyday rides extraordinary – Firehaus creates Vittoria ‘Own the Unknown’

Making everyday rides extraordinary – Firehaus creates Vittoria ‘Own the Unknown’

Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing.  The campaign […]

Mayor of London and Weber Shandwick pen love letter to London in new campaign aimed at reigniting Londoners’ flame for their city

Mayor of London and Weber Shandwick pen love letter to London in new campaign aimed at reigniting Londoners’ flame for their city

‘Love London’ is the latest chapter of the Mayor’s Let’s Do London tourism initiative and highlights some of the many things to love about life in the capital  A takeover of Piccadilly Lights, posters, cinema, radio, outdoor and social media adverts will carry a love letter to the city as people are urged to ‘make […]

Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies

Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings

Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies

Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]

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