Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia
Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can […]
Starcom, the human experience company, announced today that it has appointed a new executive head of strategy, Dan Plant. Reporting directly into Mark Howley, the agency CEO, Plant will be responsible for developing Starcom’s overall strategic product and driving Starcom’s business proposition in the UK. He will also have a focus on attracting and continuing […]
Boden celebrate the real stars of Christmas with video featuring UK healthcare workers The fashion brand surprise a group of doctors, nurses and hospital staff – who often miss out on Christmas and New Year’s celebrations – with a festive fashion makeover and Christmas party The creative continues Boden’s mission to ‘Wear The Joy, Share […]
November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where a male attribute—the moustache—takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to […]
Los Angeles-based production company Joinery and established executive producer Cesar Ahumada are bridging cultures with their newfound partnership. Already a formidable presence in the Hispanic market, the alliance with Ahumada enables Joinery to represent a strong and diverse offering of award-winning directors from the Argentinacine roster to work in the U.S. Joinery’s general market directors frequently cross over into […]
Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, […]
Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]
Let your senses guide you with this fully integrated campaign
Let your senses guide you with this fully integrated campaign Cathay Pacific today launched a fully integrated campaign to announce its enhanced Business Class experience that offers a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings. These enrichments are designed to offer passengers a more holistic, sensory experience that […]
Together Korsten and Bonner will elevate the creative profile of Wunderman Thompson globally
Wunderman Thompson, a WPP company announced today that it has appointed Bas Korsten and Daniel Bonner as Global Chief Creative Officers. Korsten and Bonner will lead the global creative community and together they will focus on raising the standard of Wunderman Thompson’s work while harnessing the full breadth of the agency’s capabilities. Bas will continue to […]
On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world
The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]
