Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]
Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]
 Lifeline has launched a new fundraising campaign, The 72 Club, which flipped the infamous ‘27 Club’ on its head. The ‘27 Club’ consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 […]
Corporate brands that combine a clear sense of purpose with the ability to deliver a complete brand experience are best placed to thrive in the future, according to the 2018 FutureBrand Index – the major perception study of the world’s biggest companies. The Index, published on October 9, re-orders PwC’s Global Top 100 – the […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
A healthy workforce is a happier and more productive workforce. Aramark is reminding people about the importance of minding their mental wellbeing with its TAKE15 campaign as part of World Mental Health Day. One in six will experience mental health issues in the workplace and TAKE15 is Aramark’s annual month-long campaign that aims to […]
Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]