In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]
New York-based creative branding agency, School House, announced it was retained by L’OCCITANE en Provence to serve as the lead design agency for the brand’s new flagship boutique store at the historic Block Arcade shopping gallery in Melbourne, Australia. School House completed the redesign of the brand’s New York City flagship in 2016 and the […]
Elmwood, one of the world’s most effective brand design consultancy, has signed DigiBete, an award-winning, patient-centred video sharing platform and educational resource about Type 1 Diabetes, as the maiden entrepreneurs for its 12-week accelerator programme, Elmwood LaunchPod. The free to access national Diabetes platform, DigiBete.org, celebrated its launch in February 2018 and has received much […]
Aspire Cerebro, a leading independent healthcare brand strategy and creative agency with offices in India and Canada, announced the appointment of Sanjeev Chopra as its Chief Executive Officer. He is the first person to take-up this newly created position in the company. Sanjeev has been associated with the Healthcare Industry for more than 24 years […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it has partnered with Magic Leap to provide images and video to enable developers to bring their imagination to life through the Magic Leap One, Creator Edition. Shutterstock is providing its versatile visual assets through Magic Leap’s spatial […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]