Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]
New research has shed fresh light onto the way customers prefer to receive correspondence from their suppliers, confirming the value of functional communications in building customer relationships and revealing changing consumer expectations as technology evolves. The survey of 2000 consumers was conducted by OnePoll on behalf of outsourced communications provider Opus Trust Marketing. It uniquely focuses […]
Men’s ethnic wear brand Manyavar, released a new ad – “Naye Rishtey, Naye Vaade – Hamesha” (New relationships, new promises – always) – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another ‘yaar ki shaadi’ (friend’s wedding). Dressed in a […]
Villa Plus is proud to be the new sponsors of Channel 4 series ‘A Place in the Sun’ and ‘A New Life in the Sun’. The six-month deal, brokered by VCCP Media and 4Sales, includes broadcast sponsorship and will run between mid-November 2018 until mid-April 2019, across the Channel 4, More4 and All 4 platforms. […]
Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. […]
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]
Domino’s, one of the UK’s best loved pizza, has launched its new Cheeseburger pizza. With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation. The films feature a split screen; in the bottom […]
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]
Wyndham Hotels & Resorts, the world’s largest hotel franchisor and leading provider of hotel management services, with more than 9,000 hotels and 20 iconic hotel brands, unveiled an exciting new direction for the Ramada Encore by Wyndham brand globally. Recognising that today’s traveller has more choice than ever before, at the heart of this new […]