Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]
Great Guns director Tal Zagreba launches a new TVC for premium Japanese cosmetics brand SK-II, featuring Chinese musical superstar Leah Dou. ‘Pitera Wonderland’ aims to promote SK-II’s limited-edition bottles, designed by celebrated Australian artist and illustrator Karan Singh. The 60-second spot, which garnered an impressive 1.6-million views in just three hours after launch, was directed […]
Leading soft drinks company Britvic has announced the addition of BrandOpus to its brand design agency roster, to work across a selection of its global portfolio of brands, kicking off with Thomas & Evans. BrandOpus will partner with Britvic on all aspects of brand strategy, visual identity and architecture, as well as packaging design and […]
COPA90 has hired Miranda Nagalingam from Comic Relief as its new head of talent relations. Nagalingam’s brief is to bring in a diverse range of high profile guests across all COPA90 channels, as well as building on the vibrant mix of in-house talent and influencers associated with the brand, including Poet and Vuj. She will […]
A video was launched celebrating the fifth year of a transatlantic collaboration between Jay Z’s Shawn Carter Foundation (SCF), the University of the Arts, London (UAL), and New York brand design agency Vault49. The NY-LON Exchange Program gives students from low income backgrounds studying in London and New York who are the first in […]
RAPP UK has created a suite of hero imagery for the launch of Parker Pens’ Jotter XL range. The concept, ‘View from The Bench’, celebrates the inspiration behind the range; the best vistas of London. The suite is comprised of a series of luxury, flat-lay images featuring views of famous London vistas. The beautifully crafted […]
SodaStream, supported by Sir Rod Stewart in a lead role, unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. It acts as a metaphor […]
Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]
Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]
Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017. The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]