Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
Landsec, one of the UK’s largest listed commercial property company and owner of Piccadilly Lights, has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new display. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign […]
Great Guns Director, Tal Zagreba, tells the story of explosive heartbreak and escapism in a half-live action, half-animated road trip for Volvo. This cinematic piece of branded content also acts as a music video for ‘Call My Name’ by The Goldman Brothers. The film features McMafia’s Yuval Scharf, one of Israel’s biggest stars, behind […]
Creative agency Space has strengthened its creative team with two senior hires to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods, General Mills and Wimbledon. Cat Kempsell, former Creative Group Head at Live & Breathe, and Sam Pepper, former Senior Creative at Wasserman, both join Space as Creative […]
Spark44 has announced the appointment of Ralf Specht as Chief Executive Officer (CEO), elected by the Joint Venture Board of Management. As of 1 January 2018, Mr Specht replaces Steve Woolford as CEO, who is retiring from the business. After a successful career with global automotive brands and communications agencies, Steve developed the Spark44 business […]
As Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]