Finn Partners, one of the biggest independent PR firms in the US, has acquired over 22-strong, London-based Brighter Group. SI Partners advised Brighter Group on the deal. Brighter is one of the biggest independent travel and tourism PR and marketing consultancies in the UK. New York-headquartered Finn Partners is targeting further acquisitions in the UK […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
M&C Saatchi has appointed Raquel Chicourel as its new Chief Strategy Officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July 2017. Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer. […]
Starting 2018 with a bang, leading influencer marketing agency Influencer Matchmaker has just confirmed the addition of multi-talented influencer Sug-Sean Webster to its stable of online talent. Sug-Sean has collaborated with the likes of Topman and Dolce & Gabbana, and has recently featured in a television campaign for NEXT. A multi-talented influencer specialising in fashion, food, […]
The early years for any agency are tough. Everyone knows that. However, what is less recognised is that the really hard times often come when an agency has broken through to the medium-sized point. JFDI’s 2017 New Business Barometer survey of nearly 100 agencies highlighted this issue: once you reach the 50 to 150 people stage, […]
Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Josep Hernandez as Global Managing Director – L’Oréal. Based in the Wavemaker Paris office, Josep will lead the agency’s relationship with the global L’Oréal clients based in France, ensuring that their strategies and recommendations are fully understood and enabled locally by Wavemaker client […]
Glassbox announced that it has tripled revenue year-over-year. With new customers spanning across the Financial Services, Telecommunications, Airlines and Travel industries, primarily among Fortune 500 companies, it’s become clear that Glassbox’s global expansion – which started only two years ago – is bearing fruits at a pace exceeding even its own expectations. “Enterprises must provide […]
Foresight has announced a £3.5m growth capital investment into Nano Interactive Group Limited (“Nano”), a leading advertising technology business, on behalf of Foresight VCT plc. Nano was founded in 2014 by Christian Geyer and Carl White, two former executives of ad tech business ValueClick (now Conversant) after identifying an opportunity to develop an advertising technology […]
Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]