Social and creative agency eight&four announces the appointment of Tony Wright as Head of Creative Strategy as part of its ongoing restructure around its audience first SEEK – SPEAK – SEED approach. Tony’s appointment follows that of Lucy Walker, formerly Associate Director at Starcom, who started at eight&four earlier this month. With over 12 years […]
Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]
Proximity London has hired award-winning strategist Ben Tan as head of strategy to lead and oversee the agency’s growing strategy department. With over 20 years of industry experience, Tan joins Proximity London from BBD Perfect Storm where he was executive planning director working on accounts including sportswear brand SKINS and Emirates. He joined the agency […]
Digital media agency, Utopian Media, won the account of AsahiKasei’s consumer products division. They will be managing the brand image, media duties, offline activation, influencer marketing and social media presence of the brand. AsahiKasei’s Saran Wrap (Premium Wrap) first found its way into the Japanese market in the and now brings to India the best […]
Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a […]
Skärmfri (Screenfree) is a smart new lamp that tells you when it’s time to take a break from your phone, laptop or tablet. By connecting to your WiFi, Skärmfri measures how much time you and your family spend on social media. Then, when it’s time to be social in real life, it glows red […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]
Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]