 Lifeline has launched a new fundraising campaign, The 72 Club, which flipped the infamous ‘27 Club’ on its head. The ‘27 Club’ consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 […]
Corporate brands that combine a clear sense of purpose with the ability to deliver a complete brand experience are best placed to thrive in the future, according to the 2018 FutureBrand Index – the major perception study of the world’s biggest companies. The Index, published on October 9, re-orders PwC’s Global Top 100 – the […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
A healthy workforce is a happier and more productive workforce. Aramark is reminding people about the importance of minding their mental wellbeing with its TAKE15 campaign as part of World Mental Health Day. One in six will experience mental health issues in the workplace and TAKE15 is Aramark’s annual month-long campaign that aims to […]
Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]
Southpaw has won a five-way pitch for a brief to celebrate Eurotunnel Le Shuttle’s 25th anniversary next year. Creative work will run in early 2019 across the UK, France and the Netherlands, ahead of Eurotunnel Le Shuttle’s official birthday on May 6th. Southpaw’s work will appear on TV, print, radio, out of home, digital, social and email. Tom Poynter, […]
The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record. After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND […]
Iconic bootmakers Le Chameau have appointed STACK as their new lead strategic and creative agency after a competitive pitch. Le Chameau have been producing premium boots for the countryside since 1927 and are the only company in the world where every pair of rubber boots is individually handcrafted by a Master Bootmaker. STACK will implement […]