Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]
Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’. The TV commercial follows the story […]
TMW Unlimited has created a social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s next heavyweight fight. The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing […]
me&dave has created an innovative language-led brand identity for Anco&co, a build-to-rent (BTR) development that has just launched in the heart of Manchester with the bold goal of shaking up the rental sector. Located in a popular up-and-coming neighbourhood – Ancoats – me&dave’s urban fly-poster campaign is inspired by protest placards. It also references Manchester’s […]
DFS is launching a new campaign, created by krow communications, airing from 25 September and running for five weeks across the UK and the Republic of Ireland. Entitled ‘Time to snuggle up’, the 30-second spot shows an autumnal season of burnt orange leaves falling and glowing fires, with people up and down a terraced street […]
Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]
Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualised by Rediffusion and it modishly showcases Nova’s line of products that are modish, urbane and serves eye care needs. The campaign film theme of ‘vision meets fashion’ showcases how the wide range of its […]
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard […]
Iain Renwick, the former CEO of Liberty and executive chairman of Livia Firth’s brand sustainability consultancy Eco-Age and a non-executive director for a diverse range of organisations, has been appointed as a board director at next generation consultancy, BrandCap Group. Iain is the first external appointment to the board at BrandCap marking the consultancy’s ambitious […]