OOH industry welcomes Advertising Week attendees with responsive, socially enabled #GetOutOfHome campaign

OOH industry welcomes Advertising Week attendees with responsive, socially enabled #GetOutOfHome campaign

The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutOfHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US […]

WPP creates new brand experience agency VMLY&R

WPP creates new brand experience agency VMLY&R

WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]

New Branding Reflects Blenheim’s Ambitious Goals

New Branding Reflects Blenheim’s Ambitious Goals

Blenheim has unveiled a major new brand identity to reflect its updated, modern outlook. The new branding also encompasses its growing business developments and reflects the ambitious values announced in its 10 Goal Strategy, created and implemented by new CEO Dominic Hare. Home to the Dukes of Marlborough since 1704, Blenheim was designated a UNESCO […]

The Gate London lures Vicky Janaway from WCRS as first Client Services Director

The Gate London lures Vicky Janaway from WCRS as first Client Services Director

The Gate London has appointed WCRS Group Account Director, Vicky Janaway, to the newly created position of Client Services Director. Janaway’s responsibilities will include leading client business as well growing the client services team and developing agency talent. She will report to Jamie Elliott, CEO. Shortlisted for this year’s IPA Women of Tomorrow awards, she […]

Boxing Clever – The Punkbox Inspiration

Boxing Clever – The Punkbox Inspiration

As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]

BrandOpus Fly the Flag for Freaks of Nature

BrandOpus Fly the Flag for Freaks of Nature

Global brand experts, BrandOpus, have re-imagined Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts–across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a […]

MediaMonks create mixed reality experience for UNICEF’s Generation Unlimited launch

MediaMonks create mixed reality experience for UNICEF’s Generation Unlimited launch

UNICEF have launched Generation Unlimited, a new global partnership dedicated to increasing opportunities and investments for children and young people aged 10 to 24. The initiative was launched at the 73rd session of the UN General Assembly. It featured a hologram installation, which leverages recent technological advancements in mixed reality (VR/AR) and hologram technology, to engender […]