In celebration of Facebook’s new Reaction buttons, Chevrolet unveiled one of the first online videos to incorporate the new feature. The one-minute Facebook-only video by Commonwealth//McCann, pays homage to the extension of the Facebook “Like” button that gives people more ways to express themselves – and finally allows Chevrolet’s customers to display their “Love” of the new […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love. A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots […]
LinkedIn will debut its first TV commercial during the Academy Awards on February 28. With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential. The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use […]
Maxus has unveiled Change Planning, a new planning methodology underpinned by advanced media planning techniques and powered by best-in-class data sources. The new, intuitive approach allows the agency to devise communication strategies that ensure brands succeed in today’s hugely changing and competitive environment. Change Planning is built to be agile, compressing timelines and ensuring that […]
BMB has boosted its creative offering by hiring Louise Sloper to the new role of Head of Art. Sloper, who was previously Head of Art & Design at CHI & Partners, will be responsible for ensuring the highest level of quality and craft goes into every aspect of the agency’s visual output, across print ads, […]
The M&C Saatchi Group is pleased to announce major investment in United Arab Emirates, bringing its Brutal Simplicity of Thought philosophy to Dubai. M&C Saatchi Dubai will open its doors in February 2016, following the acquisition of the regional communications agency Expression. Scott Feasey, founder and former Managing Director of Expression, will lead the Dubai […]
Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]
Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of stunning photos of the food on offer, plus animation layered on top to create a sense […]
Havas Media Group has announced the appointment of Darren Minshall as its new Chief Talent Officer. A leading expert in employee engagement and talent management, Minshall joins the agency from Saatchi and Saatchi. Working in partnership with Paul Frampton – the Group’s CEO – as well as its leadership team – Minshall will be responsible […]