B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.
Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship.
Following B60’s move into the US market last year, it is continuing its global expansion, with this new company marking a pinnacle moment since the agency was founded by CEO Chris Williams in 2012. B60 Europe will focus on expansion into both European and further global markets, specifically for sporting organisations, building on the agency’s work delivering mobile strategy and digital transformation consulting for leading sporting organisations including the Irish Rugby Football Union (IRFU) and Gaelic Athletic Association (GAA).
Chris Williams said: “As the sporting world seeks to drive the digital transformation agenda, improving fan engagement and delivering better value to fans is vital. It made complete sense to formalise the partnership between B60 and Fanaticus Inc., bringing the expertise of both brands under the new B60 Europe umbrella.”
Trevor O’Rourke said: “We wanted to join forces with a best-in-class mobile and emerging technology developer and consultancy partner to support our existing and growing client base, which includes Irish sports organisations such as the GAA, IRFU and Cricket Ireland, and other European national sports governing bodies in Scandinavia and Central and Eastern Europe. Considering our terrific relationship with B60 and the team’s fantastic track record, it feels like the perfect company for us to be affiliated with.”