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International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.
The leading currency exchange and client money solution provider enlisted strategic brand consultancy Brandpie to develop a new name, logo and brand strategy. Brandpie was selected due to its shared culture with GC Partners and experience in building market-leading brands across both small and large FinTech businesses.
The new brand and identity, which informed the new GC Partners website, is part of a wider strategic shift to align GCEN with its sister company Global Custodial Services (GCS), the specialist financial agency, under a single global brand to offer a more comprehensive, streamlined solution to clients.
The new name, GC Partners, was developed by Brandpie. In a world where digital is disrupting sectors and automating many markets, the importance of personal service and relationships is often overlooked. GC Partners are known for offering a distinctive combination of bespoke digital solutions tailored by their team of experts, all of whom are partners in the business.
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The new brand identity showcases GC Partners’ close customer relationships and ability to deliver a bespoke personal approach. The new logo, comprising a hallmark and wordmark, acts as a strong visual representation of the new name. Brandpie commissioned photographer Gary Houlder to a photo shoot of senior partners to showcase the human touch and personal relationships as a vital trademark of GC Partners.
Sophie Lutman, Executive Creative Director at Brandpie said: “GC Partners has been at the forefront of foreign exchange and global payment solutions for over fifteen years. The aim of the rebrand was to convey the company’s unique client-centric approach, highlighting the team’s exceptional service, partnership culture and tailored client solutions.
Martin Cox, CEO & Founder of GC Partners, said: “Our new brand represents an important step in our business’s evolution – reflecting the strength of our unified offering as we disrupt the market and grow the business.”
Source: GC Partners
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