Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We Meet?” attendees can simply login and swipe “left” or “right” to meet and network with more than 12,000 attendees at the event.
With a rich, 60-year history of celebrating the best creativity in advertising and marketing, the Cannes Lions Film Festival is the premier industry event where executives from across the industry come together to develop the future for advertising. Now, with “Cannes We Meet?” attendees have an easy and fun way to meet and network with each other, right the palm of their hand.
Designed to make meaningful connections between event attendees, users simply login using their LinkedIn profile and begin swiping “left” and “right” on other professionals. If two attendees swipe “right” on each other, a match is made that will trigger an email sent to both parties with a short introduction from Virool. From there, people can make any necessary arrangements to meet up and start changing the world of advertising.
“At Virool, we are always making connections. In fact, our motto is to connect people to advertainment that they will love,” said Alex Debelov, CEO of Virool. “We wanted to take that same principle to the people at Cannes and so we developed the ‘Cannes We Meet?’ mobile site to help people make connections and do better business. At Cannes Lions Film Festival, we know that clients meet agencies, agencies win business, start-ups win funding and products find buyers. Now we’re helping bridge that gap and propel our industry forward.”