Paying for your mobile phone usage as you go has become easier and more appealing than ever following the announcement today that O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from as little as £5 a month. O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited […]
First campaign for the iconic tyre brand from Serviceplan Middle East is directed by Douglas Bernardt out of Stink Films
After winning the business in January 2019, Serviceplan Group Middle East have created their first major campaign for Bridgestone MEA. The impetus of the campaign, titled ‘Keep Going No Matter What’, was to create brand affinity for Bridgestone MEA. Three different Bridgestone tyres are featured in the campaign; the Potenza, Turanza and Dueler: the Turanza […]
Last year, Hyundai featured Farrah (who drove one million miles in her Hyundai Elantra in just five years) in the Owner series. Catherine Pearlman is the latest feature in Hyundai’s Owner series and features her story of donating her kidney to a complete stranger after seeing a flyer from a man’s wife looking for a […]
Castle Lite :: Extra Cold Loop, directed by Adrian de Sa Garces from Egg Films on Vimeo. Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and […]
Quiet Storm has been appointed to work with the team at The View from The Shard as it improves its customer experience in 2020. The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for […]
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]
Gartner CMO Spend Survey 2019-2020 Reveals U.K. Marketing Budgets Have Dropped Below 11% of Company Revenue Amid Brexit Uncertainty
Marketing budgets in the U.K. have shifted downwards, dropping from 11.4% of overall company revenue in 2018 to 9.3% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc. Findings fromGartner’s CMO Spend Survey 2019-2020 report reveal a drop of more than two percentage points year over year, placing U.K. marketing budget […]
‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital
To Carry from Chocolate Films on Vimeo. Wavemaker UK and Digital Cinema Media (DCM), in partnership with the Mayor of London, have announced that trailers of six powerful films that capture young people’s views of life in the capital will be screened as 60” ads in cinemas London-wide. The films were produced at ‘LDN Filmmakers’ – […]
69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019
Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one. Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]