Latitude and CHE Proximity launch ‘Let’s’

Latitude and CHE Proximity launch ‘Let’s’

The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business.  The integrated campaign draws on the idea of a partnership […]

DDB Mexico Presents a New Management Team to Lead Its Transformation

Carmen Julia Corrales assumes the presidency of DDB Mexico and David Espadas arrives to reinforce the creative leadership.

DDB Mexico Presents a New Management Team to Lead Its Transformation

DDB Latina announces changes in one of the most emblematic agencies of DDB Worldwide. Carmen Julia Corrales, with extensive experience in the Latin American markets and previously based in Mexico — where she successfully led communication and advertising agencies specializing in data, e-commerce, media and technology, with special emphasis on digital marketing — assumes the […]

Brazilian brand Amaro creates first DNA-inspired fashion collection

In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women

Brazilian brand Amaro creates first DNA-inspired fashion collection

AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]

Sony Interactive Entertainment Debuts “Feel The Power of Pro” for PlayStation 4 Pro

Sony Interactive Entertainment Debuts “Feel The Power of Pro” for PlayStation 4 Pro

Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games.  The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]

Renault Clio Celebrates 30 Years In The Making

Renault has launched a new campaign for the All-New Clio – celebrating 30 years in the making

Renault Clio Celebrates 30 Years In The Making

Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main […]

South African interpretation of global Toyota campaign, Start Your Impossible.

South African interpretation of global Toyota campaign, Start Your Impossible.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota […]

Space in Creative Collaboration for New Monkey Shoulder Campaign

Space in Creative Collaboration for New Monkey Shoulder Campaign

Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of […]

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]