Samsung teams up with Usher to create film for its Smart TV

Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]

Burberry partners with Google on digital kisses campaign

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]

CMW Relaunches Nivea Men Originals

CMW’s latest campaign for Nivea Men is to relaunch the ‘Originals’ range whilst leveraging the brand’s position as official Male groom supplier of FA England Football and Dutch Eredivsie teams. The digital campaign focusses on enabling men to experience that ‘Man of the Match’ feeling. It launches with a video featuring unsuspecting men who were […]

Leo Burnett’s Pub Loo Shocker for THINK!

The Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over […]

Twitter launches global partnership with WPP

Twitter launches global partnership with WPP

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]

Panasonic launches online campaigns developed by IPC Media

Panasonic launches online campaigns developed by IPC Media

Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]

JWT London wins FAB Agency of The Year 2013

JWT London wins FAB Agency of The Year 2013

The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London has been named the 2013 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. The creative agency bagging […]