Simple have launched a new campaign, partnering with Little Mix for the third year in a row. Working alongside international youth charity Ditch the Label, the campaign which runs across Social, VOD, and Retail, aims to get people pledging to be kinder. The #SimpleChooseKindness campaign sees each of the Little Mix members – Perrie Edwards, […]
We Are Social Milan creates ‘The Rooftop Match with Roger Federer’
Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, […]
GSK Consumer Healthcare is keeping Pride alive this summer in a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with GAY TIMES Group. The partnership, a series of bespoke short films brokered by Publicis Media’s platformGSK, with GAY TIMES Group, is the first of many partnerships GSK and Publicis […]
Let’s Get Back is the new campaign highlighting the essential role of NHS Test and Trace in helping us get back to the things we love Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back” showcasing the things we loved before the outbreak The campaign is supported by major sport and entertainment brands including The Premier League, Merlin Entertainments and UK active To help the nation get back to enjoying many of the activities we love, everyone with symptoms, no matter how mild, is encouraged to get a free test by calling 119 or visiting NHS.uk
A new campaign, Let’s Get Back, was launched on Thursday 30 July by NHS Test and Trace chief Dido Harding focusing on how testing for coronavirus can help life to return to as close to normal as possible for millions of people in a way that is safe and protects our NHS. The campaign officially launched […]
The initiative is part of a series of steps the agency is taking to dramatically change how it attracts and recruits talent
M&C Saatchi Group has today announced the launch of M&C Saatchi Open House, a new free eight-week virtual training programme open to absolutely anyone who wants to learn more about a career in advertising. The primary goal of the initiative is to remove barriers for people who want to break into the advertising or communications industry but have […]
Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place. The out of home (OOH) campaign, created by Ocean in association with the British Olympic Association, breaks on Saturday, August 1 and runs […]
Poignant behaviour change message reminds us that post-lockdown; little things in life need protection
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe. To […]
Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges […]
Times may change but dreams never waver. Late March, elite athletes were told they had to wait one more year to take the world’s biggest stage, and this wait came with brand new challenges of its own. Even amidst a global pause on sport as we knew it, our team of adidas athletes kept game-ready, setting their […]
Canon Nordic and Uncle Grey Copenhagen have launched a new initiative to prevent press photographs from being co-opted for fake news and to allow photographers to protect the true story behind their photos. Canon Nordic and Uncle Grey Copenhagen have created a global database, called Truthmark, where photographers and photojournalists can upload their photos along with […]