Lynx Africa celebrates its 25th anniversary
The UK’s leading men’s toiletries brand[1], Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen […]
Helping the UK to stay as active and healthy during lockdown
Vitality has today announced a new campaign to provide valuable support to both their members and beyond during this unprecedented time. Focusing on supporting the nation’s wellbeing whilst operating within the current Government restrictions, ‘Vitality At Home’ reflects the brand’s core purpose of helping people live active, healthy lives, even in these challenging and unprecedented circumstances. […]
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of […]
Age UK, in tandem with creative agency Brave have launched a new film starring Jim Broadbent to support the Charity’s £10m Coronavirus Emergency Appeal. The donations will ensure that the charity vital advice and information line can continue to safely help the older people who feel lonely, but also will help funding food supplies and […]
The British Red Cross has launched a new TV advert as part of its wider ‘Kindness will keep us Together’ campaign, to reassure the public that although this virus may keep us apart, kindness will keep us together. The advert premiered on national television this week on ITV, Channel 4, and Sky amongst others. It will run for two weeks and […]
Together we can turn this around
St. Luke’s is launching a new film to reinforce the #STAYHOMENOW message as the government extends the lockdown across the UK. The film to be shared on social media features UK frontline keyworkers, actors and singers speaking the words of the 1939 song “We’ll Meet Again” made famous by Dame Vera Lynn, which she recently re-recorded with […]
Newburyport agency Mechanica was faced with the challenge many agencies are similarly dealing with now: How could they produce a TV campaign for client Forcepoint when they couldn’t hire a crew, go on location or even leave their houses? Desperate for a way to still make creative content despite the stay-in-place restrictions, the Mechanica and Forcepoint teams went through […]
Beko, the international appliance brand has initiated a “Health Professionals Support Movement” for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The […]
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]
Two of Victoria’s most trusted brands, RACV and TAC, have joined together to educate parents around car booster seat safety. Parents are unknowingly putting their children at risk of serious injury by moving them out of a booster seat before it’s safe. Most think this can happen at 7 years of age. But in fact, […]