JW Player announces three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage. Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video. Advertisers can also […]
Wunderman Thompson & the Colombian Down Syndrome Corporation Launch Up Syndrome, created to portray the condition in a new, more positive light
While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21). By changing the word “down” and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative […]
VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms
VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London […]
“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]
Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil
Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]
School unveils new ad campaign and brand identity with pro bono help from Brave, Essence, Clear Channel, MailOnline and Metro
Brixton Finishing School, a ground-breaking 10-week digital creative and digital accelerator programme, today announces a pivot to virtual lessons in response to the Covid-19 outbreak. The school, which offers a lifeline for under-represented groups by providing skills through real-world advertising experiences, has brought forward the move by a year, enabling under-served communities across Britain a […]
This weekend, Ocean Outdoor’s Our Local Heroes campaign broke across 12 of Ocean’s cities and appears on Landsec’s Piccadilly Lights in London this week. Our Local Heroes focuses on all the professions that are on the front line, keeping our cities going. The campaign is supported by a series of straplines which reference each city […]
Kenwood, a leading brand in food preparation, has today unveiled a major new brand platform and campaign, ‘Kenwood Can’. The campaign was developed in partnership with creative agency M&C Saatchi. It is the first work to launch since M&C Saatchi’s appointment as Kenwood’s global creative agency of record earlier this year. The push, which will run across TV, […]
Not every child is born into an unconditionally loving family that nurtures and develops their true potential. But every child deserves a touch of care. It is only through care that our children are given a chance to rise above their circumstances and add meaning to their lives. Vicks has partnered with Springbok Captain Siya […]
VERY_BEING_30_EDIT25__2020_03_06__1500 from St Luke's on Vimeo. The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for Very.co.uk, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. In the first television ad of […]