The Economist marks another Brexit vote by driving a special message round (and round) Parliament Square

The Economist marks another Brexit vote by driving a special message round (and round) Parliament Square

On January 29, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question […]

Kabbage Unveils TV Campaign Starring Gary Cole to Reach Small Businesses Seeking Flexible Funding

Kabbage Unveils TV Campaign Starring Gary Cole to Reach Small Businesses Seeking Flexible Funding

Kabbage, a global financial services, technology and data platform serving small businesses, launched its first national TV campaign in the US starring actor and comedian, Gary Cole. The “10 Minutes in the Future” campaign showcases how quickly and easily small businesses can access working capital through Kabbage.  In its 10th year since founding, Kabbage has helped more than 160,000 […]

Macmillan announces ambitious new brand strategy and identity

Macmillan announces ambitious new brand strategy and identity

Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

Reebok and MTV Partner with DW Fitness First on Influencer-Led Activation

DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]

RSPB Use Powerful Integrated Strategy and Human Stories in Biggest Sign Up of the Year

RSPB Use Powerful Integrated Strategy and Human Stories in Biggest Sign Up of the Year

The Royal Society for the Protection of Birds (RSPB) has launched a new campaign for 2019’s Big Garden Birdwatch (BGBW) – the world’s largest wildlife survey. Showing that birdwatching is for everyone, the wildlife charity breaks birdwatching clichés with a new multi-channel campaign and TVC. Creative agency Cherry Tiger developed the creative campaign and Omni […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

The Social Chain Group launches interactive billboard to help Manchester’s homeless

The Social Chain Group launches interactive billboard to help Manchester’s homeless

An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]