Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]
In a joint venture, two of the UK’s leading commercial radio operators, Bauer Media and News UK’s Wireless, today announce the creation of Octave Audio, a new digital audio company for the UK advertising market. Octave Audio will give advertisers the opportunity to target digital audio listeners at exceptional scale powered by News UK & […]
Creative agency Forever Beta wants to be the first agency on Mars. And to bring this dream one step closer on the 260 million Kilometer journey to realisation, it has offered Elon Musk a 5% share of the company so he’ll take them with him when he goes. Dear Mr. Musk, How’s it hanging? We’re […]
WPP Black Ops, a multi-disciplinary start-up dedicated to solving business problems has launched with founding client SK-II, P&G’s global prestige skincare brand. WPP Black Ops, a fluid operation situated in key global hubs, takes different shapes depending on the challenges clients present. Its vision is to come up with big ideas generating large-scale impact for […]
Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.
On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]
SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace
Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]
Multi-award-winning used car dealer – Trade Price Cars – is hoping to shake up the industry’s approach to customer communications throughout 2020, with an investment in state-of-the-art marketing technology. Wary of the batch-and-blast approach commonly adopted by automotive brands, this year is all about personalised communications that will enhance the customer experience, stresses founder Dan […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]