On August 30, O2 launched a bold, new strategic and creative direction for its iconic brand, returning to its roots as a breath of fresh air for both customers and the sector as a whole. Recognising the power that mobile technology has as a window out to a universe that is full of potential, […]
Three Ireland launches the third music video in the ‘Made by Music’ series which was created by Ireland’s most creatively-awarded advertising agency Boys + Girls as part of a five year music sponsorships strategy for the telecoms brand. Championing emerging Irish music talent and celebrating the power of music to connect people, Three Ireland has teamed up […]
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new […]
After a new business pitch conducted in early 2018 and won by Herezie Group, Paylib, the mobile payment solution supported by the major French banks, launches a new advertising campaign. This campaign introduces the new communication platform of the brand around the swipe gesture in any circumstance. The first TV spot will be centred around […]
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]
On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]
Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]