Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend-less than two hours of quality time with their families each week. But when families are out together, there is an opportunity to […]
You’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, […]
As part of its ‘We Care’ positioning and recently launched Ethical Content Division, global boutique production company Sweetshop Director Louis Sutherland is behind a comical online video for New Zealand movement One Percent Collective. One Percent Collective is New Zealand’s movement for a better way to donate. There are hundreds of people who donate 1% […]
G-Star RAW has worked together with Amsterdam start-up agency, HERC, and Dexter Navy – who is possibly the world’s hottest music video director right now – to create a new global campaign for Fall/Winter’18: Uniform for the Free. It’s an ode to freedom, captured through the lens of street culture. The campaign is a day […]
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, […]
Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]
“Believe in something. Even if it means sacrificing everything.” Nike is backing former NFL quarterback Colin Kaepernick, the American footballer who famously began ‘taking a knee’ during the US anthem in order to protest police violence against African Americans and racial injustice. On September 3, Kaepernick tweeted out a monochrome image of himself bearing […]
 A UK-wide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent […]