In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]
The Competition and Markets Authority (CMA) has launched a new digital campaign aimed at encouraging people to report cartels. While fines and monetary incentives play a role in encouraging people to report, this new campaign is based on analysis conducted by the Behavioural Insights Team that shows the decision to report is shaped by a […]
Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]
As Gunn Report, the Global index of creative excellence in advertising, publish the results of the newly launched Gunn 100, Serviceplan Group features in the Top 50 most creative agencies worldwide, and in the top 100 campaigns worldwide. Serviceplan Munich is ranked #25 and Serviceplan Seoul is ranked #47 in the Gunn 100 top 50 […]
Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars. But what you might not know is that car brand ŠKODA has already made it to Mars. Nope, you’re not dreaming, a ŠKODA on […]
PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]
Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]
Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]
krow has unveiled its first campaign for Sky Vegas since winning the business in December 2017, positioning the online casino as the Experts of the Unexpected. It introduces the ‘King of the Unexpected’ – a brand advocate who extols his love of living a life full of ‘unexpectations’. He lives for the buzz of anticipation […]
Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place […]